[New Resource] Download the AdSense Guide to Audience Engagement

Research shows that “29% of smartphone users will immediately switch to another site or app if it doesn’t satisfy their needs.”

In a world where people are making split decisions about what to consume, it’s increasingly challenging but critical for publishers to figure out how to effectively engage their audiences on their sites. To help lay the foundation to a winning engagement strategy, we’ve created the AdSense Guide to Audience Engagement.

This guide help you drive toward your goals for growing your site – from defining your brand voice to tips to make your site’s content easy to consume. Don’t waste another moment developing web pages that leave you with little opportunity to engage with your audience. Download the AdSense Guide to Audience Engagement here.

In this guide, you’ll learn:

• How to help your audience become familiar with your brand
• Best practices to design delightful user journeys
• How to develop content that resonates with your audience
• Ways to make your content easy to consume
• Why you should share the love with other sites by referring to good sources

Check out the guide and share your feedback with us on Google+ and Twitter using #AdSenseGuide. We’d love to hear what you think. 

Posted by Jay Castro

from the AdSense team

@jayciro