Demystifying AdSense policies with John Brown: Understand your traffic (Part 3)

Editor’s note: John Brown, the Head of Publisher Policy Communications, is sharing insights about understanding your traffic and how you can prevent invalid activity.

Last week, I explained why we take invalid activity seriously and how AdSense policies protect users, advertisers and publishers. This week, I’d like to give you some tips to help you keep your account in good standing.

What can you do as a publisher?

Here are some best practices to prevent invalid activity on your site:

• Understand your traffic and site visitors by breaking down your traffic reports into meaningful segments/channels.

• Monitor your analytics often to spot traffic anomalies. Setting up Analytics alerts can be very useful. For instance, you can set Analytics alerts to see if an unusual amount of traffic comes from a country you wouldn’t expect for your site.

• Be very careful when purchasing any traffic, and review the traffic provider checklist to help guide your discussions with any traffic provider you’re considering.

• Double and triple-check your implementation. Make sure your implementation has no programming errors, conforms to AdSense policies, and interacts properly across different browsers and platforms. Having a well-implemented page can protect against unintended consequences, like accidental clicks. 

• Use the authorized sites feature to prevent unauthorized use of your ad code.

• Don’t click on your own ads. Even if you’re interested in an ad or looking for its destination URL, clicking on your own ads is prohibited. Instead, use the Google Publisher Toolbar.

• If you notice any suspicious activity on your site, report via the Invalid Clicks Contact Form.

You can find more information about ad traffic quality and best practices on our Ad Traffic Quality Resource Center. I hope these resources help clarify why we care about the quality of the ecosystem and what you can do to comply with our traffic policies. Please share your feedback and do let us know if you have additional questions in the comment section below this post.

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Posted by John Brown
Head of Publisher Policy Communications