Adding more functionality to the "mute this ad" feature

A few years ago we launched a product called "Mute this ad" - a small [x] that appears in the corner of some display ads on the Google Display Network. When a user clicked the [x], they no longer saw ads from that particular ad campaign.

We’ve found that increased user control benefits the entire ads ecosystem, so we’ve launched features and products like "Mute this ad" and TrueView ads on YouTube to give users more control over ads they see online. With ‘Mute this ad,’ users have a way to signal that they aren’t interested in certain ads, advertisers no longer pay to show ads to users who aren’t interested, and publishers like you show better performing (and potentially more valuable) ads on your site.

Now with ‘Mute this ad’, when a user clicks on the Mute button "[x]" and completes a short survey, when possible, the ad disappears from the page. The space previously occupied by the ad collapses smoothly, allowing the content surrounding the ad to fill the space.

This new feature gives users additional control over ad units. It also helps us find ad placements and creatives that users may not prefer so that we can continue working hard to serve better performing ads on your site.

As always, we’d love to hear your feedback. Tell us what you think about this new feature in the comment section below this post.

Posted by Michael Aiello - Product Manager

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