20(14) Publisher Stories: Diário de Biologia continues demystifying science with the help of Google AdSense

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Biologist Karlla Patrícia created Diariodebiologia.com in 2007 to teach science and biology to readers without using complicated terms and explanations. Today, the site receives 840,000 visitors monthly and has over 800 posts. 

When Karlla began searching for a monetization solution for her site, she decided to go with Google AdSense. "The possibility of partnering with a company like Google, that gives relevant advertising to my users, interested me a lot,” says Patrícia. “I was also very attracted to the low investment and low risk combined with the potential for income generation."

Using performance reports in her AdSense account, Patrícia discovered that the medium rectangle (300x250) and wide skyscraper (160x600) sizes perform best on her site. Moreover, after following optimization tips from the AdSense team, Diário de Biologia saw a 200% increase in revenue.

For Patrícia, AdSense has proven to be an excellent way to earn from her site. Looking ahead, she plans to continue investing in new ways to grow her audience, a key component for the future success of her site. 

Read Patrícia’s full story here.

Posted by Barbara Sarti - Inside AdSense Team

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